Black Friday week?

"No one shall be favoured or discriminated against on the grounds of sex, descent, language, home and origin, creed, religious or political beliefs. No one shall be disadvantaged because of a disability." *

Article 3.1. of the Basic Law for the Federal Republic of Germany *We have taken the word "race" out of the quote because we are a human race.

Black Friday week?

Brainstorming in the SUS Sustainability Solutions GmbH WhatsApp group, Saturday, 21 November, 10:14 am:

N: Hey, how about we do a Black Friday Week in our webshop?

C: Nah. I think it's just another cheap, shitty commercial marketing strategy, totally over-commercialised, absolutely not sustainable. And in the end, the producer suffers. It used to be for one day, now it's for weeks. Really now?

N: But that's what everyone does

C: Hahahaha, do we always do what others do? But to take a step back: Why is it actually called Black Friday? What does colour have to do with it? Why this black/white distinction?

A: Why is black always put in a negative perspective? Like Black Friday, the black bag, the black spot ... that stands for intransparency, negativity and fear.

N: Yes, we are a rainbow!

C: I think you just nailed it! Let's do it, but in our SUS Sustainability Solutions GmbH way. Let's call it "Rainbow Weeks". We give a discount during this time and double the donations. Win-Win. Let's turn this into something positive.

N: Yes!!!

C: I'll do some drafts over the weekend, then on Monday we can decide whether to put it live.

Update 23.11.2020 @ 21:32

C: Done, look at it

SUS Sustainability Solutions GmbH

Sustainable investments in a better future.




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