A brand is born: SUS Sustainability Solutions GmbH - up-cycled gear for the music industry
On this special day, February 20, 2020, we are proud to announce the founding of SUS Sustainability Solutions GmbH.
SUS Sustainability Solutions GmbH was born out of the personal desire of one of our founders to have a bass belt made from fire hose material. Since such a special niche product was not readily available, we helped ourselves and created one with our limited skills. The result was - to everyone's surprise - quite acceptable.
Word got around and suddenly we were asked to supply bass and guitar straps for friends and families. That gave us the idea to produce on a "bigger" scale.
At that moment we decided what we always wanted to do: do something sustainable, reduce waste, include those who are often not included, while not giving a damn about profits, shareholder values and all the other things that accompany us in our business life.
So we decided that production should be done with social institutions and all profits should go to charities.
After intensive discussions with the workshop for disabled people in Heidelberg, we decided to produce exclusively with them, regardless of the production costs. In no time at all we agreed on the first designs and production processes and it started to feel really good.
Now we are happy to announce that the first bass belts are available for our audience.
